Clear strategy. Aligned stakeholders. Coherent execution.
Without all three, even the best ideas fail.
Lance Advisory helps organizations to identify and resolve the human coordination and decision-making breakdowns that silently undermine both strategy and execution.
Organizations can only perform at their best when the following conditions are met:
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priorities are clear
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the plan is robust
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ownership is explicit
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teams are equipped to deliver.
When any link in that chain is weak, execution suffers, even with capable people and good intent.
With that observation in mind, Lance Advisory was founded with the sole focus of strengthening the human links between a clear Vision and flawless Execution.
Our Services
Clarity
Alignment
Action
Executive Prioritization
Strategy Definition & Consulting
Workshop Facilitation
Execution Optimization
Clarity & Vision
at the Top
A reliable Path Forward
Alignment toward Action
Monitor and Support Change
Clear and continuous focus at the top amid a complex and rapidly-changing context.
See clearly, spot opportunities, act decisively.
Independent, structured thinking on the hardest choices facing the business, to create plans that survive reality.
Cut through complexity, focus on what matters, move with speed and precision.
Unlock alignment, insight, and momentum through expertly designed sessions.
Surface what matters, stress-test ideas, drive shared ownership of the path forward.
Step in where it matters most.
Sharpen thinking, upskill teams and individuals, restore momentum.
Bridging the gap between Strategy Consulting, Executive Development & Organizational Behavior, we work with your most critical resource - your people - to get things done.
Classic Use Cases & Challenges We Help Resolve
Executive Prioritization
Competing Visions, Goals or Objectives
Challenges in Prioritization
Scope Creep
Getting Stuck in Firefighting Mode
Strategy Definition & Consulting
Tailored, Robust Plans of Action
Coping With Change and Disruption
Innovation
Strategy
Product/Service & Portfolio Strategy
Stakeholder Alignment
Stakeholder Gridlock
Misaligned KPIs
Central-Regional Tug-of-War
Reinventing the Wheel
Support in Execution
Stalled
Initiatives
Intent Lost in Execution
Skills/Training Gaps in Execution
Leveraging New Tech in Execution
The Critical Links
from Vision to Execution
On the journey between Vision and Execution there are a few critical links where things tend to break down...
1. The link between Vision and Strategy fails without focus.
Vision
Solution: Focus and prioritization amid change and uncertainty
Breakdowns:
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Unarticulated vision
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Too many competing priorities
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Myopic focus on urgency and "putting out fires"
Strategy
2. The link from Strategy to Alignment breaks when the strategy's not working in practice
Solution: A robust, and well-informed strategy flexible enough to cope with change
Breakdowns: Plans that are rigid, generic, or fail to account for the reality on the ground, or course correction.
Stakeholder Alignment
3. The link from Alignment to Execution breaks without shared understanding and incentives
Breakdowns:
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Different understandings of what "good" looks like
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Thinking in siloes and inefficient coordination
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Mis-aligned KPIs
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Unproductive competition and turf- wars
Critical inputs:
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A shared understanding of the situation, tasks and objectives
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Well-defined responsibilities, commitment and accountability
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Robust governance structures
Execution
4. The link from Execution to Outcome fails without adequate support or training
Breakdowns:
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Top-down pressure without adequate resource or instruction
Critical Inputs:
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Sufficient resourcing
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Adequate training
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Support on the job
Successful Outcome
Specialized in supporting those 4 critical links, Lance Advisory helps your organization stay on track and harmonized to sustain focus and deliver success.
Along the journey, we prioritize the following principles:
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Minimum intervention for maximum impact
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Constructive pressure, to enforce focus and prioritization
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Reduced ambiguity, clear accountability and ownership
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Every decision is linked to concrete next steps
Acupuncture, not transplant surgery
Rather, we specialize in delivering tightly-scoped projects, in providing the right structures and asking the right questions, to build on what works. We help remove the friction from your organization, while leveraging the insight, knowledge base and unique style that set it apart.
And we work with you, hand-in-hand, identifying and applying the minimal necessary adjustments, until you see the desired improvement in your results.
Light-weight, laser-focused, applying the minimum necessary intervention for the maximum impact. That's the Lance Advisory difference.
Lance Advisory is not just another consulting firm with a novel copy-and-paste framework, or an expensive long-term implementation program.
The Benefits of our Approach
Light-weight laser-focused; minimum intervention for maximum impact
Human-centered, respecting and supporting all stakeholders along the journey
Strategy-first, working in alignment with the core pillars of your successful business model, to make it even stronger
We leverage your existing institutional knowledge, building on what works, rather than trying to over-ride it
How to Get Started
We will set up a meeting to discuss your goals and objectives in detail, and propose next steps.
Call us or schedule an introduction using the form below
ABOUT LANCE ADVISORY
Formed based on the observation that legacy Strategy Consulting firms often failed to adequately account for the critical human stakeholder layer of organizations, Lance Advisory is a specialist firm that integrates corporate strategy, organizational analysis, and advanced professional coaching to support organizations, and above all, their people, in moving smoothly from ideation to implementation to results.
We are based in Amsterdam, in the Netherlands, but offer our services across the EU and US,
both in person and remotely.